The serious part

Research

A master's degree and a doctorate at the Bucharest University of Economic Studies, associate teaching staff at “Carol Davila”. No jokes here: research is how I make sure that what I say — in consultations, in consultancy, in public — stands on something. The full list is below; in short and in plain language, the four that matter:

IBIMA Madrid, 2026

Hospital accreditation, rethought

Hospitals today pass accreditation much the way we used to pass exams: intense cramming before the session, then silence until the next one. I argue the opposite: accreditation must be a permanent activity, built on risk management, in which the hospital learns continuously from its own incidents instead of ticking binders once per cycle. The paper proposes a maturity framework — the steps by which an institution moves from “compliance” to “learning”. And the literature shows something important: accreditation improves above all processes and safety culture — precisely the foundation on which the patient's wellbeing depends, day after day.

Management and Economics Review, 2026

AI in research: from button to mastery

Everyone “uses AI”; few use it well. I went systematically through the literature of the field and described the road from mere adoption — you press and marvel — to integrating it into method, with rigour and with its limits in plain sight. The difference between the two states is the difference between noise and instrument. Those who know me will recognise the refrain: I am interested in what works, not in what sounds good at conferences.

International Management Conference, 2023

How prepared is Europe for the next crisis?

Coming out of the pandemic, together with my colleagues at the Bucharest University of Economic Studies, we measured the resilience of EU member states — the capacity to take a crisis without breaking — along three dimensions: the economy, the quality of risk management, and supply chains. The analysis split the Union into three groups: Denmark in the lead, followed by Luxembourg and Germany. Romania — 22nd in the ranking. The practical conclusion needs no statistics package: resilience does not come by itself, it is built. And we have where to begin.

analysis, LinkedIn, 2026

The moment of truth for AI in European hospitals

Not an academic paper — a map of the moment, also presented to colleagues at several professional meetings. The thesis: the beginning of 2026 is when medical AI moves from experimental enthusiasm to real regulation and clinical validation. With figures, not adjectives: the MASAI study, on over 100,000 women, showed 29% more breast cancers detected and 44% less routine workload for radiologists; the European AI Act sets the rules, the national recovery plan brings the money. The conclusion: AI is no longer the future, it is an operational component — and success no longer depends on algorithms, but on hospitals' capacity to use them wisely.

The full analysis →

Risk-Based Accreditation Governance in European Hospitals: A Maturity Framework for Transitioning from Compliance to Organizational Learning

Nica, B.-C. · Proceedings of the 47th IBIMA Conference, Madrid · Paper page

From Adoption to Mastery: A Conceptual Framework for AI Integration in Academic Research

Nica, B. · Management and Economics Review, 11(2), 326–346 · DOI

Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach

Cioc, M.M., Popa, Ș.C., Olariu, A.A., Popa, C.F., Nica, C.-B. · Applied Sciences, 13(18), 10241 · DOI

Risk Management in the Healthcare Industry: A Bibliometric Analysis

Pîrcălăboiu, A., Cazoni, C., Ciocoiu, C.N., Nica, B.C. · Proceedings of the 17th International Management Conference, Bucharest, 597–610 · DOI

Are EU Member States Resilient to New Crises?

Popa, I., Olariu, A.A., Breazu, A., Nica, C.-B. · Proceedings of the 17th International Management Conference, Bucharest, 319–329 · DOI

Discovering the Evolution of Digitalization in Management: A Bibliometric Review

Cazoni, C., Ciocoiu, C.N., Pîrcălăboiu, A., Nica, B.C. · Proceedings of the 42nd IBIMA Conference, Seville, 1003–1022 · Paper page

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